![IKEA's Big Blue Bag marketing ploy just got better](https://i.etsystatic.com/9478158/r/il/18c025/5088846112/il_570xN.5088846112_cluf.jpg)
Fall Pumpkin IKEA Highchair Cushion Cover Autumn IKEA
![IKEA's Big Blue Bag marketing ploy just got better](https://cdn.thewirecutter.com/wp-content/media/2021/09/staffpicks-ikea-2048px-upland.jpg?auto=webp&quality=75&width=1024)
The Best Stuff From IKEA, According to Wirecutter's Obsessive
![IKEA's Big Blue Bag marketing ploy just got better](https://s3-prod.adage.com/inline-images/20230824_IkeaBagBillboard_1.jpg)
Ikea's blue bag gets even bigger in a pair of oversized campaigns
![IKEA's Big Blue Bag marketing ploy just got better](https://marketingweek.imgix.net/content/uploads/2017/08/21143619/got.jpg?auto=compress,format&q=60&w=750&h=425)
Ikea, Game of Thrones and the power of reactionary marketing
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Ikea: 10 Marketing Stunts Assembled To Boost The Swedish Furniture
![IKEA's Big Blue Bag marketing ploy just got better](https://cdn.thewirecutter.com/wp-content/media/2021/09/staffpicks-ikea-2048px-ivar.jpg?auto=webp&quality=75&width=1024)
The Best Stuff From IKEA, According to Wirecutter's Obsessive
![IKEA's Big Blue Bag marketing ploy just got better](https://i.dailymail.co.uk/i/pix/2017/04/26/17/3FA0D30300000578-0-image-a-31_1493225860004.jpg)
IKEA responds to Balenciaga's version of its blue bag
![IKEA's Big Blue Bag marketing ploy just got better](https://static-prod.adweek.com/wp-content/uploads/2020/05/leslie-blount-320x320.jpg)
Ikea's Iconic Blue Bag Is the Gift That Keeps on Giving
![IKEA's Big Blue Bag marketing ploy just got better](https://hips.hearstapps.com/ell.h-cdn.co/assets/17/17/768x576/sd-aspect-1493297235-ikea-blue-bag-hed-2017.jpg?resize=1200:*)
Ikea Issues Response to Balenciaga Lookalike Bag - Balenciaga
![IKEA's Big Blue Bag marketing ploy just got better](https://m.media-amazon.com/images/I/71bs-KFgsJL._AC_UF894,1000_QL80_.jpg)
Nanko Full Size Comforter Set Dark Blue, All Season
![IKEA's Big Blue Bag marketing ploy just got better](https://www.ikea.com/us/en/images/products/frakta-shopping-bag-large-blue__0479098_pe618113_s5.jpg?f=s)
FRAKTA Shopping bag, large, blue, 19 gallon - IKEA