Peter Kang on X: Two types of luxury brand extension. Pyramid model: brand has its most exclusive offering and trades down via licensing or sub-brands into more mass market: think Armani. Galaxy
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Fashion Pyramid (Doeringer & Crean 2005)
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Top 15 Most Popular Luxury Brands Online (2023 Ranking)
Top 15 Most Popular Luxury Brands Online (2023 Ranking)
Pyramid of Luxury Brands
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Pyramid of Luxury Brands