LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
LVMH Launches First Blockchain-based Product Tracking
Cartier, Prada Link Up with LVMH in Blockchain Alliance
Louis Vuitton Owner LVMH To Use Blockchain To Track Luxury Goods
Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods
LUXURY BRANDS USE WEB 3.0 TO BALANCE EXCLUSIVITY WITH ACCESSIBILITY, by Kaul, liveplex
Aura Blockchain Consortium Names Romain Carrere Its New CEO – WWD
Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg
LVMH's Arnault is wary of the metaverse “bubble”. Should luxury be?
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it