Companies Used to Announce Products. Now They 'Drop' Them. - WSJ
The reason why fashion brands won't share their excess production is
Fashion Drops (@fashionsdrops) / X
Weekly Drops
Weekly Drops
Hypes, Drops and Limited Stock: How Streetwear Reinvented the Retail Landscape
Are Too Many Collaborations Diluting Hype?
The business of hype: why so many fashion brands are now doing “product drops”
Are Too Many Collaborations Diluting Hype?
Why Do We Love Limited Edition Drops? - by Kushaan Shah
:quality(70):focal(-5x-5:5x5)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/ZGTSMJWSZJFDBLU53IEAFH2DWY.jpg)
Is Luxury's Love Affair With 'Drops' More Than Marketing?
Weekly Drops
Drops instead of shops: Locals explain rise of streetwear, a growing trend in fashion - InForum
Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues, by Connor Beck, Latitude
:quality(70):focal(-5x-5:5x5)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/ZGTSMJWSZJFDBLU53IEAFH2DWY.jpg)
Is Luxury's Love Affair With 'Drops' More Than Marketing?