The blockchain playbook: From LVMH's Aura to Arianee
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
What's Next for Luxury Brands and Blockchain
No more fakes: LVMH, Cartier and Prada team up to adopt blockchain
Luxury Brands Louis Vuitton, Prada, Cartier Team to Track Provenance on a Blockchain
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Hypemoon on Instagram: Have you heard about the Aura Blockchain Consortium? It is a collective started by the LVMH group whose founding members include @prada, @cartier, @otb, Richemont, and most recently @mercedesbenz.